Explaining more, Kevin McGurn, president of sales and distribution, Vevo said: “In the US, we partnered with Samsung TV Plus during the early days of our OTT expansion. Today, they are one of our top-performing television experiences, with tens of millions of viewers across Vevo channels daily. We are excited to build on this success and do the same in the UK and Europe, but with more localized curation.”
And Richard Jakeman, European head of business development – smart TV, Samsung Electronics, added: “Samsung TV Plus is committed to bringing its viewers a diverse array of quality content and we continually expand our offering with the help of our trusted partners.
“With their vast, premium library featuring world-renowned artists and top hits, Vevo are the music video curators, and extending our partnership with them outside of the US was the logical next step given the success of their channels in the US to date. Through Vevo we are excited to now provide a linear lean-back music video viewing experience to more households in the UK.”