“Privacy means peace of mind, it means security, and it means you are in the driver’s seat when it comes to your own data,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “Our goal is to create technology that keeps people’s information safe and protected. We believe privacy is a fundamental human right, and our teams work every day to embed it in everything we make.”
Apple has introduced dozens of technologies over the past few years that have been launched to safeguard user privacy and help keep users’ data safe.
For example, Safari was the first browser to block third-party cookies by default and iOS 11 and macOS High Sierra added Intelligent Tracking Prevention in Safari to further limit tracking while still enabling websites to function normally.