Samsung’s TV department is having a very busy start to 2021. The Korean firm has already revealed its exciting new pin-sharp NEO QLED televisions which bring richer colours and deeper blacks to living rooms along with booming sound and a remote control that gets its power from the sun.

Now it seems there’s even more exciting news to come from Samsung with the company holding a major ‘Unbox & Discover’ launch event tomorrow, March 2.

So far, Samsung has been pretty secretive about exactly what will be revealed during the online showcase but it’s thought a swathe of new lifestyle televisions could be revealed.

These stunning TVs – which include the Frame, Serif and Sero – look more like pieces of furniture rather than a giant black box with these designs making them hugely popular for style-conscious homes. Now more of these tellies could be coming to Samsung’s already expansive range.

In a post on its website Samsung confirmed: “Following an unprecedented year that saw consumer viewing habits change exponentially, Samsung Electronics is continuing its legacy of delivering groundbreaking products for each and every consumer through 2021.

“On March 2, Samsung will share its vision for how the company’s latest innovative products are set to redefine the role of the TV through cutting-edge technologies, beautiful design and impactful partnerships.”

READ MORE: Samsung is finally making its best new 4K TVs much more affordable

This is now the 15th consecutive year that it’s beaten its rivals with the firm taking a 31.8 percent share of the global TV market at the end of last year.

Speaking about the milestone, Jong-hee Han, President of Visual Display Business at Samsung Electronics, said: “Consumers use screens every day to entertain, connect with loved ones, work, exercise from home and do much more. And we have seen how different lifestyles and routines have not only evolved, but converged. We continue to be incredibly humbled by the trust placed in our vision and products; it is what drives our relentless pursuit to deliver cutting-edge innovation and a best-in-class screen experience that meets the needs of the modern-day consumer.”


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