Black Friday – the humongous pre-Christmas sale event – is finally here. The US import, which sees retailers slash prices across a wide range of products in order to get back “in the black” before the last financial quarter, has really taken off in the UK in recent years. John Lewis has embraced the sales event, offering discounts on a number of hugely-popular products, including Dyson vacuum cleaners, Apple AirPods, smart speakers, laptops and more. And while it has offered deals for a few days prior to Black Friday itself, there are some more discounts and price drops we’ve spotted for Black Friday.

If you’re looking to treat yourself to a new gadget, there’s one reason that buying from John Lewis might be a better option than rival high street stores. That’s because the shop, which is famed for its “never knowingly undersold” slogan, offers a two-year guarantee on consumer electronics – compared with the one-year guarantee that’s standard across the industry.

So, if your new telly conks out within 18-months, you’ll be able to get a replacement or a fix without resorting to shopping for a replacement in the next Black Friday sales. Pretty neat.

And since John Lewis is, well, never knowingly undersold, it will price-match a number of other high street stores, like Currys PC World and Argos. So, if you’ve spotted something on a rival store, it might be worth checking to see whether you can bag a two-year guarantee for the same price. Some items are exclusive to certain shops in the Black Friday sales, so this won’t always be possible, but still checking.

And if John Lewis hasn’t automatically matched the price, it does allow customers to flag the disparity. On its online store, the firm states: “If you do find the same product for sale at a lower price at a UK mainland high street competitor, either in store or online, and sold with the same service conditions, you can make a price match request. It’s really easy – just let us know.” There is an online form to inform the retailer or you can call the customer services team on 03456049049.

“We match price-based promotions given at the point of purchase, but we don’t consider service or reward-based promotions, such as trade-ins, cashbacks, extended warranties or express delivery. If a competitor is running a very short-term promotion, we may not have a chance to lower our price, but we’ll still consider refunding you the difference,” it adds in the dedicated “The Small Print” section of its FAQ page.

Whether you’ve still got a few Christmas gifts to buy, or fancy treating yourself to an early gift, Express.co.uk has rounded-up some of its best deals, discounts and price drops available from the purveyor of quality Christmas adverts, John Lewis.

John Lewis Black Friday 2020: Best Deals Available ~

Apple AirPods
NOW £124.49 | WAS £136.50 • FIND THE DEAL HERE

Apple AirPods Pro
NOW £199 | WAS £229 • FIND THE DEAL HERE

Sonos One Smart Speaker With Alexa and Google Assistant Built-In
NOW £159 | WAS £199 • FIND THE DEAL HERE

Sonos One SL Smart Speaker (Doesn’t Include The AI Assistants)
NOW £139 | WAS £179 • FIND THE DEAL HERE

Apple Watch SE (2020) | 40mm
NOW £259 | WAS £269 • FIND THE DEAL HERE

Apple Watch SE (2020) | 44mm
NOW £289 | WAS £299 • FIND THE DEAL HERE

Amazon Echo Dot Smart Speaker (Previous Generation)
NOW £18.95 | WAS £49 • FIND THE DEAL HERE

Amazon Echo Show 8 Smart Speaker + Ring Indoor Security Camera
NOW £69.99 | WAS £108.99 • FIND THE DEAL HERE

Ultimate Ears MEGABOOM 3 Bluetooth Waterproof Speaker
NOW £149.99 | WAS £169.99 • FIND THE DEAL HERE

Devialet Phantom Premier Bluetooth Wi-Fi Connected Speaker
NOW £1,490 | WAS £1,790 • FIND THE DEAL HERE

Marshall Emberton Portable Bluetooth Speaker
NOW £99 | WAS £129 • FIND THE DEAL HERE

Google Nest Audio Smart Speaker with Google Assistant
NOW £69 | WAS £89 • FIND THE DEAL HERE

Amazon Echo Dot (Fourth Generation, 2020)
NOW £28.99 | WAS £49 • FIND THE DEAL HERE

Amazon Echo Smart Speaker (Fourth Generation, 2020)
NOW £59.99 | WAS £89.99 • FIND THE DEAL HERE

Sony WH-1000XM3 Noise-Cancelling Wireless Bluetooth Headphones
NOW £219 | WAS £249 • FIND THE DEAL HERE

Garmin Fēnix 6 Pro GPS Fitness Watch | 47mm
NOW £449 | WAS £599 • FIND THE DEAL HERE

Samsung (2020) 43-inch 4K TV HDR
NOW £299 | WAS £349 • FIND THE DEAL HERE

Hisense (2020) 43-inch 4K TV HDR with Freeview Play
NOW £329 | WAS £379 • FIND THE DEAL HERE

Samsung (2020) 55-inch 4K TV HDR | Crystal UHD
NOW £399 | WAS £449 • FIND THE DEAL HERE

LG (2020) 55-inch 4K TV LED HDR with Freeview HD/Freesat HD
NOW £429 | WAS £469 • FIND THE DEAL HERE

LG (2020) 50-inch 4K TV LED HDR NanoCell with Freeview HD/Freesat HD
NOW £479 | WAS £599 • FIND THE DEAL HERE

Panasonic (2020) 55-inch 4K TV LED HDR with Freeview Play and Dolby Atmos
NOW £549 | WAS £649 • FIND THE DEAL HERE 

Samsung (2020) 55-inch QLED 4K TV HDR with TVPlus/Freesat HD
NOW £799 | WAS £999 • FIND THE DEAL HERE

Microsoft Surface Laptop 3 | 15-inch PixelSense Display | AMD Ryzen 5 Processor | 8GB RAM | 128GB SSD
NOW £1,049 | WAS £1,199 • FIND THE DEAL HERE

Microsoft Surface Laptop 3 | 13.3-inch PixelSense Display | Intel Core i7 Processor | 16GB RAM | 256GB SSD
NOW £1,349 | WAS £1,549 • FIND THE DEAL HERE

iRobot R974 Roomba Robot Vacuum Cleaner
NOW £399 | WAS £499 • FIND THE DEAL HERE 

Dyson Ball Animal 2 Upright Bagless Vacuum Cleaner
NOW £199 | WAS £249 • FIND THE DEAL HERE

This article contains affiliate links, which means we may receive a commission on any sales of products or services we write about. This article was written completely independently, see more details here.

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