Virgin Media customers will see the price of their TV and broadband rise the company has confirmed. Virgin says that it has begun warning users that their bills will increase from March with some seeing things go up by as much as £4.50 per month or £54 a year. Virgin usually increases prices in October but cancelled the hike in 2020 in a bid to help users get through what had been a difficult year.
However, it seems the firm’s generosity has now come to an end with all users being hit by the rise from March 1. Virgin has confirmed that prices will change with most of its UK cable customers receiving an increase of between £2.50 and £4.50 per month. The average increase will be £3.63 or £43.56 per year.
Virgin says that it is currently writing to its customers to explain these changes and will continue to make sure they can experience even more from their services with Virgin Media.
Expalining more about the hike a Virgin Media spokesperson said: “Through continued investment, improvement and innovation we’re committed to providing great value and a top service for our customers.
“Over the last year our customers have used their connectivity more than ever before, with data use increasing at the fastest rate we’ve ever seen. We’re already investing more than £1bn in our network each year and consistently give our customers more megabits for their money, but to help meet this demand we do sometimes need to review our prices.
“Changing prices is never an easy decision, which is why, unlike other providers, this is our first cable price change in 18 months. We are currently writing to cable customers to transparently communicate these changes and we will continue to work tirelessly to ensure we deliver for our customers and keep them connected at a time when it has never been more important.”