Amazon Echo users can enjoy a hilarious new feature that could have Google Home smart speaker owners exclaiming “wawaweewa”. That’s because the US shopping giant, which exclusively owns the rights to the surprise Borat sequel, has brought the Kazak reporter to its hugely-popular smart speaker, the Amazon Echo.
For a limited time, Sacha Baron Cohen’s iconic comedy creation is now on hand to help Amazon Echo users if they want to hear a song, listen to Borat’s dulcet tones or hear some fake news. This is all thanks to the new “Borat Assistant” that has recently been added to Amazon’s Alexa.
To access the Borat assistant, you simply need to tell your Echo smart speaker “Alexa, Open Borat Assistant.” As reported in a post by Cnet, you will then need to agree to hear some adult jokes or language – so this is definitely not something to use while kiddies are around.
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Then, once you’ve done that you can ask the Borat assistant to “tell me a joke”, “sing me a song” or “tell me the news”. The new Borat Alexa feature comes as the latest movie starring the Kazakhstan journalist has been added to Amazon Prime Video.
Borat Subsequent Moviefilm was released last week on Prime Video, and is the follow-up to Borat’s first outing from 2006. Both Borat films are available to watch on Amazon Prime Video if you’re looking for something to watch on your next movie night.
In other Amazon Echo news, last week the online shopping giant launched a new feature in the UK which will improve how good Alexa is at responding to questions.
The Alexa Answers service was first launched in the US back in 2018 but has finally made its way across the pond to Blighty. By heading to the official Alexa Answers website you can provide answers to questions that other members of the community have provided that Alexa doesn’t have an answer to.
You simply need to sign into your account and then can filter out questions based on categories such as science, history, literature, music, and more.
If that doesn’t aid you finding unanswered Alexa questions you’re a specialist in, you can also look for the most frequently asked questions or newest questions. Then, simply give your answer to help improve the Alexa experience for you and other Amazon Echo users out there.
Once you’ve submitted an answer, you’ll be able to earn points toward monthly and weekly leaderboards, and badges based on how many questions you’ve answered, how many times your answer has been shared with Alexa customers and more.
Amazon says that, since launching in 2018, hundreds of thousands of answers from the Alexa Answers community have been shared with Alexa customers millions of times.