Although this price increase isn’t welcome it is worth noting that Virgin’s prices didn’t go up last year with the firm scrapping the usual October hike.

Some users will also avoid paying anything extra with Virgin confirming that vulnerable customers – including those on its new Essential broadband package for people receiving Universal Credit, as well as Talk Protected landline customers – will not see their prices change.

Speaking about the price rise a Virgin Media spokesperson said: “Through continued investment, improvement and innovation we’re committed to providing great value and a top service for our customers.

“Over the last year our customers have used their connectivity more than ever before, with data use increasing at the fastest rate we’ve ever seen. We’re already investing more than £1bn in our network each year and consistently give our customers more megabits for their money, but to help meet this demand we do sometimes need to review our prices.

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