Members of the public lodged complaints with broadcasting regulator Ofcom over Adam Collard’s ‘abusive’ behaviour towards Rosie Williams .
Ofcom received 21 complaints from the public when Rosie broke down in tears on the reality show, at which point Adam smirked and smiled rather than showing remorse for his actions.
Adam was blasted by viewers for his treatment of Rosie, and even charity Women’s Aid called out the TV star for ‘gaslighting’, meaning he was making Rosie feel she was to blame or question herself over the relationship’s demise.
The Geordie personal trainer told Rosie it was her “overreacting” to his flirting with new girl Zara McDermott that caused him to lose interest in her, while she claimed he had ignored her entirely in order to pursue his new target.
She said to him: “I don’t think you have any idea how much you’ve really hurt me and upset me. And the worst thing is I don’t think you actually care.
“I shared a night with you and I wouldn’t share one with you unless I trusted you and you’ve literally just had what you wanted and ditched me later.”
Some suggested Adam’s reaction to her was out of embarrassment, as Rosie became visibly upset and her voice wavered while she was expressing her feelings.
He seemed to smile, or as others saw it, smirk, at her as she tried to talk, to the extent that when she walked away from him she said it was because she couldn’t talk to his “face like that.”
A statement from charity Women’s Aid said: “In a relationship, a partner questioning your memory of events, trivialising your thoughts or feelings, and turning things around to blame you can be part of pattern of gaslighting and emotional abuse.
“Last night, Rosie called out Adam’s unacceptable behaviour on the show.
“We ask viewers to join her in recognising unhealthy behaviour in relationships and speaking out against all forms of domestic abuse – emotional as well as physical.”
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The charity’s CEO Katie Ghose spoke out on This Morning about Adam’s behaviour, praising Rosie for having the strength to call him out on it.
She added that, while the environment is artificial on Love Island , similar behaviour in the real world would be highly problematic.
An Ofcom spokesperson told The Sun : “We assess all broadcast complaints against the broadcasting code before deciding whether to take them on to investigation.”
MirrorOnline has contacted Ofcom for a comment.
Love Island airs weekdays and Sundays form 9pm on ITV2.